This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost sales.
One approach to understanding how these adverts work is by using a framework designed by the social psychologist William McGuire.

by Carl W. Jones, University of Westminster

In this Article:

How do brands use Christmas emotional advertising to connect with consumers?
What makes holiday marketing strategies so effective year after year?
Learn how nostalgia, storytelling, and music boost engagement and sales.
See examples of standout campaigns from John Lewis, Coca-Cola, and Asda.
What role does psychology play in shaping memorable festive adverts?


Continue Reading:
http://innerself.com/social/economy/31188-emotional-christmas-ads.html

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