Listen "#25: Chris Overholt - President & CEO of OverActive Media Group"
Episode Synopsis
Chris Overholt is President & CEO of OverActive Media Group, a global esports and entertainment enterprise with franchises in Overwatch, Call of Duty and League of Legends.
Chris’ bio reads like a master class in career management – he started with the Raptors in 1996 and then moved on to senior sales and marketing roles south of the border with the Florida Panthers and Miami Dolphins before returning to Canada to lead the Canadian Olympic Committee through a period of unprecedented growth. He now sits at the reigns of one of the most dynamic global esports organizations in the world….
Our 30-minute chat covers a variety of topics, including…
- How he transitioned from insurance sales to sports marketing
- What compelled Chris to leave the COC and join OverActive Media Group – a decision he calls the hardest of his career
- Insights into OverActive’s 8-figure partnership with Bell
- The opportunities he sees in esports
- Insights into sponsorships and partnerships he admires
- His take on trends – including 5G’s impact on mobile gaming
- And amazing professional development advice
Chris’ bio reads like a master class in career management – he started with the Raptors in 1996 and then moved on to senior sales and marketing roles south of the border with the Florida Panthers and Miami Dolphins before returning to Canada to lead the Canadian Olympic Committee through a period of unprecedented growth. He now sits at the reigns of one of the most dynamic global esports organizations in the world….
Our 30-minute chat covers a variety of topics, including…
- How he transitioned from insurance sales to sports marketing
- What compelled Chris to leave the COC and join OverActive Media Group – a decision he calls the hardest of his career
- Insights into OverActive’s 8-figure partnership with Bell
- The opportunities he sees in esports
- Insights into sponsorships and partnerships he admires
- His take on trends – including 5G’s impact on mobile gaming
- And amazing professional development advice
More episodes of the podcast Influencers of Sponsorship Marketing - a Roth Revenue Podcast
#49 - Pierre Arsenault - CEO, U SPORTS
05/03/2025
#43 - Adam Mitchell – CEO, SponsorPulse
09/05/2023
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.