In this episode, Gemma Monclus talks with Elena Popovici; growth strategist, ecosystem builder, and advisor to VC funds and underrepresented founders, about why content is no longer a nice-to-have, but a strategic edge in venture capital.They unpack:How content has shifted from a marketing tool to core infrastructure inside forward-thinking fundsWhy funds that act like media brands are winning the trust of top founders and LPsWhat separates content that resonates from generic “thought leadership”How strong positioning, storytelling, and community-first strategies can shape the perception of a fund long before a pitchReal examples of content-led growth from inside Europe’s innovation landscapeIf you're curious about the future of VC visibility, founder-first thinking, or how content can become your fund’s sharpest differentiator, this episode is for you.

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