In this episode, Gemma is joined by Suad Fakih — investor, operator, and founder of Suad’s Gems — to unpack the seismic shifts shaping the future of consumer brands.We cover:The white space in resale and infrastructureHow loyalty is evolving through experiences and cultureThe rise of science-led beauty, AI diagnostics & wellness convergence6 traits that define high-potential brands todayWhy the biggest opportunities lie in invisible layers: backend tech, infra & supply chainsAnd how investors can better track changing consumer behaviorA thoughtful, insight-rich episode for anyone investing in (or building) the future of fashion, beauty and wellness.

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