ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Playbook Behind Celebrity & Creator-Founded Brands: What Really Works - Scott Van den Berg"
Episode Synopsis
In this episode, Gemma Monclus talks with Scott Van den Berg, founder of HotStart VC, whose team has worked on over 55 celebrity and creator-founded brands, including Feastables with MrBeast and The Honest Company with Jessica Alba.They unpack:How HotStart evaluates celebrity and creator-led brandsWhy some, like Skims and Fenty, endure while others fadeThe importance of celebrity–product fit, storytelling, and communityWhat it takes for a celebrity to be more than just a face on the packagingIf you’re curious about what makes celebrity-founded brands succeed and what causes them to flop, this episode is for you.
In God we trust