Listen "Mastering Metaphor"
Episode Synopsis
At the heart of TetraMap and its success is the use of nature as a metaphor. Aristotle said to master and use metaphor was a sign of genius. Metaphor is compelling and engaging to people of all types of intelligences, or as we start to define in a TetraMap way, people with preferences relating to different elements; earth, air, water and fire. The beauty of use of metaphor in TetraMap is that it is broadly applicable across very diverse teams and organisations, providing a way of unifying the disparate, and ordering the complex. Narrated by Andrew Melville, a long time friend of TetraMap and the editor of our book ‘ Develop People and Business the way Nature intended’. It's an 8 minute episode.Andrew has recently published his book - The Weave: The Surprising Unity in Difference.The Weave offers a bold new model and metaphor for navigating today’s complex world. It builds on the ancient and universal craft of weaving, to offer pathways in communication, engagement and facilitation.” The Weave gives an insightful new meaning to the flow for strategy…it makes a brilliant and clear map for 21st C thinking, I will revisit the book many times.”Sir Robert (Bob) HarveyTTetraMap Book: Develop people and business the way nature intended. Brett and Brett.Website: www.tetramap.comRoyalty free music: With permission from artist: Woah by Vincent AugustusEpisode length: 9 minutes
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