In Clear Focus: Frameworks and Models for Behavior Change

In Clear Focus
31/01/2023 30 min Temporada 10 Episodio 4
In Clear Focus: Frameworks and Models for Behavior Change

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Episode Synopsis

In Clear Focus: Guest Chris Harvey is the founder of Activate Research, based in the UK, and an expert in helping market researchers yield deeper consumer insights. Chris has developed research methods that leverage consumer psychology, especially behavioral science, to help better understand, predict, and influence target audience behaviors. He shares some of his favorite models and frameworks that can help researchers look for new ways to understand - and change - consumer behaviors.

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