In this episode, we're exploring how a company successfully aligned their sales and marketing teams to maximize their efforts of their sellers.The great Andrew Sims, CRO at SentriLock, and Trey Morris, VP/Senior Consultant here at CSS, are joining me to break down that journey. Both bring such great points to the table, like:Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignmentHow marketing should help prepare your sales team for battleWhy all great companies have a singular mission from which all marketing, branding and content can be drawn from.LINKS:Andrew SimsSentriLockTrey MorrisMatt SunshineThe Center for Sales Strategy

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