This season, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.    In each episode, Matt will be joined by a rolling roster of outstanding experts from our team here at The Center for Sales Strategy.  Today, Matt is breaking down the Industry Outlook and Culture Section of the Media Sales Report with SVP/Partner at Up Your Culture by The Center for Sales Strategy, Beth Sunshine. Together, Matt and Beth give their take on some top questions that arise from the report, like:How can sales managers better communicate and express their optimistic industry outlook to engage and inspire their teams?  What can sales managers do to turn a less than ideal company culture into one that their salespeople would evangelize about?What is causing such different perceptions of what the ideal hybrid model should be? The Media Sales Report:thecenterforsalesstrategy.com/media-sales-reportThe Center for Sales Strategy:thecenterforsalesstrategy.com/ Up Your Culture:uyc.thecenterforsalesstrategy.com/Matt Sunshine:LinkedIn: linkedin.com/in/mattsunshine/ Beth Sunshine:LinkedIn: linkedin.com/in/bethsunshine/TIMESTAMPS:(02:24) Any statistics or data that really just jumped out of the media sales report?(05:30) Is there anything specific that sales managers, um, could do to communicate and express their optimistic outlook?(10:52) Nail down your company's reason for being, your optimistic vision for the future, your core values, and then talk about those things all the time(14:35) Learn what is important to each individual on your team (16:26) The discrepancy between how sales managers and salespeople view the hybrid work environment(18:41) Managers have really been steeped their whole careers in the belief that if they can't see the work getting done, it may not be happening(20:42) It is a candidate's market, which means job candidates are in the driver's seat

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