Data, in my opinion, is one of the sexiest things about business. Gathering information, joining datasets together to unlock insights about customers, products and services, identifying opportunities and flaws in your offering and many more applications. It just makes me so excited and it is something I can spend hours playing with. So, you will not be surprised that I am an advocate for data, no matter the size of your business and I think that anyone that fails to embrace data is absolutely crazy.I don't expect everyone to be as passionate about data as I am because the world would become an extremely dull place. That's not to say that we data geeks are dull, on the contrary. I just think that the world would be boring if everyone liked the same thing. Anyway, I digress. I have been a fan of data since my teenage years and I guess what I love about data is the hidden patterns. I love patterns. Geometric patterns, sequential patterns etc, I love them all. I love the consistency, the cyclicality and also the uniqueness of each pattern. I guess its, just the way I am wired. Patterns became even more exciting when I realised there was a business application and if you learnt how to exploit patterns you can find a cheat code for pretty much every business out there. For me, it meant a never-ending world of patterns to explore and a vast number of stories to tell. I love to talk about data and I love to get people excited about data so it was inevitable that this episode would take place.Mr DaleyMr Daley is the principal consultant of Yellow Eight, a design agency that focuses on digital marketing, user experience, functional design and analytics. Yellow Eight exists to help businesses make themselves more noticeable online, improve their customer experience and to convert more leads.Mr Daley is also the founder of The Daley Perspective Network and host of the Daley Perspective podcast (available on all major streaming platforms).You can connect with Mr Daley on the following platforms:Instagram - @dydaleyFacebook - David DaleyStereo - @dydaleyTwitter - @dydaleyClubhouse - @dydaleyYou can connect with Yellow Eight on the following platforms:Instagram - @yelloweightdesignFacebook - @yelloweightdesignTwitter - @yelloweightdsgnYou can connect with The Daley Perspective Network on the following platforms:Instagram - @daleyperspectivenetworkFacebook - @daleyperspectivenetworkTwitter - @DaleyNetworkWant to record better podcasts? Looking for great, professional and easy to use audio software? Look no further than Reason. Get professional recording functionality, effects and mastering all in one easy to use solution. Reason provides emulation of some of the worlds best audio hardware, therefore, giving you a world-class studio right on your desktop. If you would like to get Reason, click right here.

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