Starting this year, organisations across the world will experience another generational shift as Gen Alpha – today’s teenagers, born between 2010 and 2020 – begin to enter the professional realm. These digital natives have grown up completely immersed in technology, from AI-powered toys to virtual classrooms. Their experiences, shaped by pandemic-era disruptions and the ubiquity of social media, have cultivated a unique set of skills, values and expectations. Raised in a world shaped by rapid technological advancements, environmental challenges and unprecedented global connectivity, Gen Alpha is poised to redefine how we work, collaborate and innovate. This research update explores the defining traits of Gen Alpha, the values they bring to the workplace and some future-proofing strategies that can help better equip CXOs to lead their organisations into this new era of work. 

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