In this episode of IL Corn TV, farmer and board member Shane Gray sits down with Charlie Arnot, CEO of the Center for Food Integrity, to explore how farmers can build real trust with today’s consumers. From the power of storytelling to the challenges of a post-truth world, Charlie shares what it takes to connect, engage, and communicate with meaning.What’s Inside: 0:49 – Inside the Center for Food Integrity2:07 – Why trust matters more than science alone3:58 – Building credibility in a post-truth world5:24 – The storytelling edge in agriculture6:05 – How consumers view ag technology7:36 – What most people don’t know (and why it matters)8:08 – Listening for shared values8:46 – Final take: listen more, speak less9:02 – Not To Be Corny🎧 Follow IL Corn TV for more stories from the heart of Midwest ag.More at: The Center for Food Integrity: https://foodintegrity.org/LookEast Website: https://lookeast.com/people/charlie-arnot/Facebook: https://www.facebook.com/LookEastBuildsTrust/LinkedIn: https://www.linkedin.com/in/cmacharlie/Twitter/X: https://x.com/charlie_arnot?lang=enSign up for updates: https://ilcorn.formstack.com/forms/sign_up_youtube_alert #ILCornTV #FoodIntegrity #FarmersAndConsumers #AgCommunication #BuildingTrust #NotToBeCorny

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