**Introduction**:   - Bob Mangold introduces the episode and emphasizes the importance of pivoting towards listings in real estate. Beyond the NAR commission lawsuit, there are compelling reasons to build a business around listings. Encourages joining the Facebook group for discussion and sharing topic requests. **Mortgage Market Update**:   - Discusses the negative impact of the previous week on the mortgage bond market and interest rates.   - Introduces Eddie Yardeni's perspective on normalizing current interest rates.   - Highlights upcoming inflation information and its potential impact on the market. **Interest Rates and Financial Strategies**:   - Suggests shifting the conversation from interest rates to the actual interest dollars paid.   - Mentions creating a new buyer's presentation focused on real estate commissions and interest rates. **The Job Market and Inflation**:   - Analyzes the recent jobs report, noting the increase in part-time jobs due to high cost of living and inflation.   - Discusses the impact of rising gas prices on the decision to buy a house. 1. **The Role of Listing Agents vs. Buyer's Agents**:   - Differentiates between the roles, highlighting the control and benefits of being a listing agent.   - Addresses compensation and the impact of being the "employer" in the transaction process. 2. **Building Market Share and Brand Recognition**:   - Explains how listings contribute to brand recognition and market presence.   - Warns against taking overpriced listings due to negative impacts on reputation. 3. **Credibility and Referral Business**:   - Discusses how successful listings increase credibility and referral business.   - Shares strategies for increasing referrals from both buyers and sellers. 4. **Income Planning and Anticipation**:    - Describes how listings allow for better income planning and cash flow management. 5. **Leveraging Listings for More Transactions**:    - Explains the "one into five" strategy, aiming to generate multiple transactions from a single listing. 6. **Marketing and Control Over Income**:    - Emphasizes the control over compensation and the advantages of focusing on listings for marketing efficiency. 7. **Lifestyle Benefits of Being a Listing Agent**:    - Highlights the lifestyle and financial benefits of being a listing agent, including control over work-life balance and income. 8. **Conclusion**:    - Reiterates the value of focusing on listings for control over one's real estate business and personal life. Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

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