Episode Highlights:- **Analysis System Recap:** Last episode's focus on agents' time, effort, and money for the best marketing ROI.- **Marketing Systems:** Discussion on what marketing systems should look like and investment insights.- **Real Estate Asset Advisors Group:** Invitation to join the Facebook group for sharing, discussions, and accessing documents mentioned.Mortgage Market Update:- **Interest Rate Insights:** Recent increases in interest rates affecting buyer qualifications.- **Economic Observations:** Hiring drops in small to medium-sized businesses, growth in government, healthcare, and leisure sectors.- **Interest Rate Outlook:** Inflation and interest rate projections.Recommendations for Listing Agents:1. **Targeting and Skip Tracing:** Identifying and reaching out to potential sellers through targeted zip codes or subdivisions.2. **Social Media Strategy:** Utilizing Facebook and Instagram for custom audience ads.3. **YouTube Ads:** Cost-effective advertising through videos or banner ads.4. **Circle Prospecting Calls:** Engaging with neighborhoods using effective scripts.5. **AI Utilization:** Narrowing down potential sellers with AI services.6. **Direct Mail:** Emphasizing the importance of larger postcards for visibility.7. **Email Drip Campaigns:** Setting up long-term campaigns with varied content.8. **BombBomb Video Messages:** Personalized video messages for valuation offers.9. **Door Knocking:** Personal outreach with valuable information to share.10. **Sponsoring High School Sports:** Visibility through banners with a unique selling proposition (USP).11. **Local Facebook Page Creation:** Engaging the community with relevant content.12. **Neighborhood Garage Sale Promotion:** Organizing and promoting community events.13. **Area-Specific Videos:** Creating content that highlights local activities and businesses.14. **Open House Circle Prospecting:** Inviting neighbors and promoting to potential buyers.15. **Google My Business Profile:** Establishing a local presence for targeted areas.Marketing Budget Recommendation:- **Investment Strategy:** Suggests spending 10-15% of Gross Commission Income (GCI) for growth.#### Final Notes:- **Expansion Plans:** Looking for motivated agents to build market share with listings in their communities.- **Resources:** Links to business briefings, strategy calls, and a pre-release version of Bob's book.Next Steps:- Join the conversation in the Real Estate Asset Advisors Facebook group.- For more information, visit [www.elevatebusinessbriefings.com](http://www.elevatebusinessbriefings.com) and [www.brainstormwithbob.com]*Remember, if you list, you last! Catch you in the next episode for more insights.*Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

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