Samantha Bukowski, WPP Media: You’ve got to commit

29/10/2025 44 min Episodio 94
Samantha Bukowski, WPP Media: You’ve got to commit

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Episode Synopsis

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the evolution of commerce, data collaboration, the power of creativity and AI in marketing, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq