In the episode 261 of the IDEAS+LEADERS podcast, I sit down with Matthew Stafford, Managing Partner at Build Grow Scale and a veteran entrepreneur with over 30 years of experience building businesses across industries. From brick-and-mortar stores to SaaS and DTC brands, Matthew has seen it all - and helped hundreds of eCommerce companies cross the $1M and even $10M revenue milestones.We dive deep into:The biggest leadership lessons from 3 decades of entrepreneurshipThe most common conversion killers in eCommerce todayHow to increase sales without increasing ad spendUsing buyer psychology and data-driven insights to boost performanceWhy conversion doesn’t stop at the sale - and how to turn buyers into loyal fansIf you’re leading a startup or scaling a global brand, this conversation is packed with strategies you can apply right away to grow smarter, not just bigger.🎧 Tune in now and get an insider’s perspective on the future of eCommerce optimization.Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

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