From Zed: "Let me tell you a bit about myself. I grew up in Finsbury park London, where my father had a West Indian green grocers. Back then I would always love to help my dad in the shop, I loved the products, and most of all enjoying the customers, who came from a diverse background. It was always tough choosing a career path in creativity, especially from a ethnic background. But I always believed in my talent, and pursued a career in creative communication."

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