In this episode of Iconic Creators, host Baxter Colburn interviews Shannon McKinstrie, a seasoned expert in social media marketing. They discuss Shannon's journey from broadcasting to social media, the evolution of Instagram, and the importance of community in digital marketing. Shannon shares her insights on content creation, managing burnout, and building a successful business. The conversation highlights the transformative power of social media and the personal connections it fosters. In this engaging conversation, Shannon McKinstrie shares her journey to becoming a prominent speaker at Social Media Marketing World, discussing her approach to client management, content creation, and the balance between work and family life. She emphasizes the importance of experience, the need to prove oneself in the industry, and the flexibility required to juggle personal and professional responsibilities. The discussion also touches on the tools and techniques used in content creation, as well as a fun rapid-fire game to wrap up the conversation.Learn More: https://shannonmckinstrie.com/

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