The digital advertising ecosystem is undergoing its most significant transformation in decades. What was once a clear separation between advertising technology (AdTech) and marketing technology (MarTech) is rapidly dissolving, creating a unified, data-driven landscape that's fundamentally reshaping how advertisers, agencies, and publishers operate.Thank you to the IAB New Zealand Emerging Technology Council for developing this resource that has been turned into an AI generated podcast, thanks to the magic of Google NotebookLM.Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand. 

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