What if the fastest way to sharpen your marketing is to borrow your customers’ own words? In this Hustle Minds episode, Sarai reveals a 15-minute, five-question interview you can run on Zoom or via a quick voice note that uncovers the exact pains, tried solutions, hesitations, and first-week wins your buyers experience. The secret is to record, transcribe, and pull out the real phrases—no guesses, no jargon.Turn those quotes into real leverage: use them for your headline, your “first-week” promise, and an FAQ that tackles objections head-on. A real case shows a project-management app shifting from generic asks to a bold line like “See what’s stuck, fix it fast,” boosting trial-to-paid by 21% in two weeks. Interview five customers (two power users, two average, one churned) to spot patterns, then act: email three customers with a simple invitation to share five quick questions for a 15-minute chat, and start building a message that actually converts.

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