Who is the hero of your business? Obviously, it is your customer. No one cares about you, how long you have been in business, or any awards you have won. They care about themselves and their own problems. So focus on that.If your customer is the hero then your business is the guide. Take them through The Hero’s Journey with your product or service.How do you do that? With the 4 P’s:1. The Problem2. The Pain3. The Possibility4. The PathWhen you do this you not only show the value of your product but you will also build a strong bond between you and your customer.

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