Welcome back to the HuntFishTravel Podcast! This week, I'm thrilled to have Pat Kalmerton joining me. We chat about our upcoming travel plans – you know I'm always itching to explore new spots! Then, get ready, because we're going deep into the world of fishing gear innovation. Pat's fills us in on all the latest and greatest. He's taken on a new role at RLVNT and Mad Scientist Tackle. We talk cutting-edge sunglasses and new game changing fishing lures, all built on a solid understanding of fish vision. Company representatives Jim Stevenson and Norm Kester step in to break down the science of how fish see and how that knowledge directly impacts the products these companies are developing. We also touch on the world of corporate sponsorship and how they play a vital role in our industry. And, of course, we chat about the invaluable benefits of being part of the Association of Great Lakes Outdoor Writers. Pat Kalmerton Outdoors RLVNT Mad Scientist Tackle Association of Great Lakes Outdoor Writers

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