Park Ji-hyo runs a vegan bakery called Vegrow in the seaside village of Seongdal-ri, Jeju City. She lives with her large dog and her husband, and also tends a community garden with ten friends. Living in Jeju, she discovered how delicious seasonal produce can be. Rather than baking the same bread every day, she creates bread with seasonal ingredients and organizes a "farm-to-table" program to connect farmers with consumers. She is incredibly diligent when facing new tasks but never misses out on enjoying the pleasures of Jeju's four seasons.

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