In a past life, Anthony Lee has scrubbed dishes, flipped burgers, varnished boats, worked on ski fields and spent time as a postman... Now, Anthony is the CEO and Director at family business, Australian Country Choice (ACC), a beef, cattle and food processing company. Anthony first came onto Oli’s radar following his speech at the EKKA Brekkie in 2022, his passion about education and promoting opportunities to the next generation was equally inspiring and motivating. Since that day, Oli wanted to sit down and find out more about Anthony. So what better opportunity than at ACC’s annual staff event in Roma in late August. The event is dedicated to bringing together the hundreds of people across the business for three days of connecting in teamwork and stockmanship. It's a fitting setting as Anthony talks about 'culture before capability' throughout this episode, and how he goes about crafting culture in his role as CEO. They also touch on:Growing up in the family businessThe evolution into the vertically integrated business it is todayHow he has built life skills through global travel Business aims, culture and capability Balancing his personal life Building and leading a teamConnecting with an urban audience

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