Listen "Paul Kennedy of OBK - Pricing Series"
Episode Synopsis
How on earth do you and your team, your colleagues, your firm as a whole, engage in meaningful, tangible conversations with clients, demonstrating that your firm delivers real value?In this Humanise The Numbers podcast discussion with Paul Kennedy of OBK, a relatively small firm north of London, we discover that for decades Paul has been a keen student of Ron Baker, Rick Payne and Bootcamp, and he has implemented an approach to value pricing in a very practical way. You’ll hear Paul share his insights and his thoughts about how his firm have implemented value pricing. There's a lot of discussion around value pricing, but Paul reveals the practical ways of delivering value, so that your clients will say: 'oh, that is worth far more than the 10 minutes or 10 hours you've invested in working with me.'When on this episode page, please scroll down for the contact information for Paul and to find additional resources mentioned in the podcast.
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