Welcome to Episode 2 of HubShots!
Recorded: Wednesday 14 October 2015

In this episode we cover:

Shot 1: Inbound thoughts of the week
Seth Godin – take responsibility
Dharmesh’s Inbound 2015 Keynote presentation tips: http://inbound.org/post/view/16-back-stage-presentation-tips-from-the-14-000-person-hubspot-inbound-keynote
technical hitch as it started
see also the comments, Devendra leaves a comment, Dharmesh responds!
Shot 2: HubSpot product discussion of the week
Sidekick for Business: http://www.getsidekick.com/pricing

document tracking
sequences
templates
Shot 3: HubSpot feature of the week
Email signatures

new email signature personalisation token based on HubSpot owner: http://knowledge.hubspot.com/articles/kcs_article/cos-general/which-are-the-different-personalization-token-categories-i-can-use-when-personalizing-my-content
requires connection to HubSpot CRM
Shot 4: Opinion of the week
HubSpot connectors

Zendesk: https://www.zendesk.com/
Zopim (integrates with zendesk): https://www.zopim.com/
Shot 5: Challenge of the week
convincing clients to consider Facebook advertising
AdWords has mindshare, LinkedIn some (especially with B2B), but FB is often rejected
Shot 6: Resource of the week
State of Inbound Report: http://www.stateofinbound.com/
see also Craig’s post: http://xen.com.au/hubspot-state-of-inbound-2015-report/

p12 graph at bottom: increasing leads/conversions is highest priority, reducing cost of conversion is low priority
proving ROI is a big ‘problem’ and is cited more the larger the company
why so important? because proving ROI gets you more budget
that said it is getting less important each year (p19)
Shot 7: Community recommendation of the week
inbound.org: http://inbound.org/
eg Customer forum: http://inbound.org/group/hubspot-customer-forum

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