If you are a content creator, you have to study storytelling. You may not be writing novels, but we have an opportunity to not only create better work but connect deeper with our audience by studying the greatest form of communication– story.What better person to ask about creating better strories than an award winning playright with over 25 yeas of experience of writing? Today I connected with Jack Canfora, the Artistic Director of the online theater company New Normal Rep.In this conversation, we dig into his writing process, not being attached to lines we love, putting ourselves in our audiences shoes, and being confident enough to put our work consistently out there. Check out Jack’s latest project, Step 9, a free audio play available on all podcasting platforms. ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/080ASK A QUESTION: www.heatherparady.com/askTOPICS FROM THIS EPISODE:Understanding what is important to the story and “removing all the good lines”Looking at the world around you for inspiration and creating through a lens of empathyDeveloping thick skin and looking for honest feedbackConnect with Jack Canfora: https://www.newnormalrep.org/ Step 9: https://podcasts.apple.com/us/podcast/new-normal-reps-play-date/id1619647549  CONNECT WITH US!Youtube Channel: https://www.youtube.com/heatherparadyFollow Heather on IG:https://www.instagram.com/heatherparady/Follow Heather on Twitter: https://twitter.com/heatherparadyFollow Heather on TikTok: https://www.tiktok.com/@heatherparady?

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