With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.If you’ve ever wondered why your ads are not performing as well as they should, here’s why:Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.If you are emulating the gurus with your ads… … Or simply asking ChatGPT to create the ad for you… … You’re gonna end up seeing your money turn into smoke.  Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook. And in this episode, we’ll be discussing 7 ways to help you achieve that.  You’ll discover:How to take advantage of current trends to get more people hookedHow generating controversy can be an EFFECTIVE techniqueHow to make your idea, whether new or old, seem FRESH to your customersThe way to craft hooks that suit your ads and reel people inThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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