Discover how a former plumber from Sydney's North Shore turned his life around to become a thriving entrepreneur in the trades industry. Matt Jones, founder of Tradie Web Guys, joins us to recount his transformative journey from a plumbing apprenticeship to launching a successful marketing agency tailored for trade businesses. During our engaging conversation, Matt reveals the pivotal moments that defined his career path and his insights into building a skilled team and leveraging mentorship to scale his business.Join us as we navigate the complexities of leading a remote team dispersed across Australia, New Zealand, the Philippines, and Pakistan. Matt shares his strategies for implementing solid processes and tools that empower his team to excel independently. We discuss the importance of personality profiling in recruitment and team dynamics, exploring how the Personality Plus model enhances communication and retention in diverse teams. Matt's leadership approach focuses on empowerment and clarity, supported by systems like scorecards to ensure alignment and success.The episode also tackles the critical role of personal development in overcoming business challenges. Learn how Matt turned client setbacks into valuable learning experiences, emphasizing the power of continuous learning and self-improvement. We emphasize setting clear visions and disciplined routines for agile business growth, drawing inspiration from frameworks like Gino Wickman's "Traction." Whether you're a seasoned entrepreneur or just starting, Matt's journey offers actionable insights to help transform your business dreams into reality.

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