This episode is sponsored by Formula 369. New customers use code "MITCH" for a discount: https://formula369.com/mitchboyer2Filmmaker and ex-pro cyclist Angus Morton joins us to talk about making cycling films, working with his brother Lachlan, and how storytelling shapes the sport. This one getts pretty nerdy, so buckle up. Oh, and we also talk about dry-scooping baking soda. GUEST LINKSInstagram (@thatisgus) https://www.instagram.com/thatisgus/Instagram (@hereorthereabouts) https://www.instagram.com/hereorthereabouts/YouTube (@Thereabouts) https://www.youtube.com/@ThereaboutsWebsite https://www.thereabouts.co/Got a question? Follow the podcast’s Instagram stories to call in: https://www.instagram.com/howtodropyourfriends/00:00 Intro and show setup10:39 Angus's creative approach21:18 Identity and personal transformation31:57 Comfort with change and process42:36 Working with cycling brands53:14 Nonlinear storytelling insights1:03:53 Using emotion in narrative1:11:50 Listener Question: Dry Scooping Baking Soda?1:23:33 Listener Question: How do you stay true to yourself when working with large brands?1:32:02 Listener Question: How to deal with stressful projects?1:44:03 Listener Question: How do you manage client deliverables?1:52:08 Should new creators start with short-form content?2:07:19 Putting content into the world and taking feedback

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