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Listen "Scaling a Luxury Brand w. Lita Cunningham"
Episode Synopsis
In this episode of How They Scaled It, Isit down with Lita Cunningham, founder and CEO of Lalais, a luxury skincare brand redefining solutions for misunderstood skin.From her corporate HR career to creating an award-winning skincare brand, Lita shares how a personal frustration with available skincare options led her to take a leap into entrepreneurship. In just 13 months, Lalais has landed in Neiman Marcus, made it onto Oprah’s Favorite Things, and won multiple industry awards.00:00 Introduction and Personal Story00:22 Welcome to How They Scaled It00:42 Meet Lita Cunningham01:06 From Corporate HR to Entrepreneur04:26 Developing the Perfect Skincare Formula09:17 Challenges and Triumphs in Product Development15:22 Retail Success and Oprah's Favorite Things21:34 Creating a Luxury Customer Experience26:46 Overcoming Entrepreneurial Challenges32:38 Future Plans and Advice for Founders42:27 Conclusion and Final ThoughtsFollow Courtney and Lita:Connect with Courtney: LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/Website: https://rightleftagency.com/about/Connect with Lita: LinkedIn: https://www.linkedin.com/in/lita-cunningham-21074813/Instagram:@glamlitanycFollow Lalais:Website:lalais.comInstagram: @lalaisskincare
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