In this episode of How They Scaled It, I sit down with Chelsey Hayes, co-founder and CEO of Brown Babee. She shares how her decade-long fertility journey led to the creation of a purpose-driven skincare brand for infants and children with sensitive skin.From overcoming cancer and endometriosis to trusting her instincts and betting on herself, Chelsey opens up about building with intention, leading with story, and finding strength in community. This episode is a must-listen for early-stage founders who want to launch mindfully and scale with heart.00:00:13 – Chelsey introduces her 10-year path to motherhood00:00:48 – Courtney introduces Brown Babee and the episode00:01:27 – When Chelsey first knew she wanted to start a business00:03:05 – From federal government contracting to founder00:04:05 – Her daughter’s eczema diagnosis and early decisions00:06:12 – Learning to formulate through YouTube00:07:21 – Discovering her deeper “why”00:08:29 – Learning to listen to intuition and filter the noise00:10:00 – How surviving ovarian cancer shaped her mindset00:12:44 – Early hurdles: funding and timing00:14:17 – Betting on herself: the $90k turning point00:19:18 – A co-founder leaves—and the lesson in that loss00:21:54 – Balancing purpose with profitability00:24:02 – Strategic partnerships and quality-first mindset00:27:00 – Pushing back on the “move fast” mantra00:28:48 – Why she stayed true to the name Brown Babee00:33:08 – Accelerator programs and mentorship00:36:02 – Building community as a pre-launch brand00:40:03 – Her advice to her past self: “You are worthy”00:41:56 – Where to follow Brown Babee online

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