From studying the works of Walt Whitman to crunching numbers at ESPN, Ben Checketts’ diverse background in English literature and sports marketing gives him a unique perspective on building brands that stand out. As the Creative Director and Co-Founder of Rhone, he is shaking up the activewear space with his approach and steeping the brand in the cause for Men’s mental health.

On this week's How The F**k Did You Get That Job?, Ben takes us on a ride through the creation of Rhone. He shares the lightbulb moment that sparked the idea, the challenges of turning that vision into a reality, and the bold moves that have set Rhone apart in a sea of activewear brands.

Here's what we cover:

- [05:51] The lightbulb moment behind launching Rhone
- [09:33] Turning an idea into a fully realized brand
- [12:04] Aligning Rhone with the cause of mental health
- [15:39] Making men's mental wellness a core part of the brand
- [23:14] Scrappy marketing moves in the early days [29:56] The decision to expand into women's activewear
- [34:28] What's next for Ben and Rhone

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