How the f**k did the Genal brothers gain over 800K followers on TikTok by turning their passion for sports and acting into a full-time gig? Today we’re talking with two of the three Genal brothers, Tucker and Carson, about their journey from dreaming of the NFL to rising through the ranks of social media stardom. Tucker played football at Furman University where he graduated from in 2018. After finishing school, Tucker was the social media coordinator for one of the top providers of world-class custom hand-painted footwear, Kickasso. During that time, Tucker was also building out his own personal brand with his brother, Carson. Carson is currently in his fourth year at Florida International University where he played Tight End for the Panthers for the last three years. Today, they both have significant audiences across Instagram, YouTube and TikTok, coordinating brand deals from their LA apartment. So how did these brothers turn their athletics and lifestyles into a brand known by a major audience? And where does Jaffin fit into the Genal brother’s demo consisting of 90% females ages 16 to 25?

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