Ep 113: SVP of Marketing at Happy Head, Vera Koch: Finding Balance, Global Academics to Haircare Entrepreneurship

23/10/2023 30 min

Listen "Ep 113: SVP of Marketing at Happy Head, Vera Koch: Finding Balance, Global Academics to Haircare Entrepreneurship"

Episode Synopsis

In this enlightening episode, our host dives deep into the journey of Vera Koch, the SVP of Marketing at Happy Head, a company dedicated to combating hair loss. Vera discusses her academic and professional endeavors leading her to entrepreneurship. She passionately shares how Happy Head is transforming lives by restoring confidence in individuals experiencing hair loss. The conversation touches upon the company's growth, its DTC strategy, and the influence of mentorship in her career. Vera emphasizes the importance of building networks, particularly for women in leadership roles, and advises younger professionals to seek out mentorship opportunities early in their careers. Vera also shares the joys and challenges of motherhood, its influence on her life decisions, and the importance of her family in her life journey. A must-listen for aspiring entrepreneurs and those seeking to balance career and personal growth.

Episode Highlights:


0:00 Intro 

1:41 How did storytelling play a role for you growing up 

2:49 What was it like landing your first job after university 

04:27 What made L’Oreal the right place for you 

5:00 What were your expectations versus reality in the role

6:24 What drew you to Henkel 

7:40 How do all of the departments work hand in hand 

9:08 What are some of your favorite campaigns you worked on at Henkel 

10:02 What was it like moving to the states 

14:34 What is something your partner taught you that you’ve brought into everything you do 

15:50 Why did you leave Henkel 

17:15 What about Happy Head and the founder’s vision made it the right move for you 

19:21 What about the founder story really impacted you 

21:42 What is a customer story that made you realize you’re doing the work you were meant to do 

23:03 What does the customer journey look like 

23:41 What is something coming up that you’re excited about 

24:28 What is something you’re grateful for in your personal life 

25:13 What is something you’ve brought in from motherhood that has taught you a lot about life 

25:53 What advice would you give to your 21 year old self

27:31 OpenFortune sponsorship 

28:53 Quick question round 

30:11 Outro 

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