Fope Nkwocha joins Lerit and Tobi to have a candid conversation about running a small business, targeting the right audience, and balancing corporate life with entrepreneurship.----About Fope: Fope Nkwocha is a true mult-hyphenate. Currently serving as a professor of marketing for small businesses at Mohawk College, Fope has cultivated a wealth of experience that extends beyond traditional academia.As a marketing consultant, content creator, and small business educator, Fope specializes in navigating the intricate intersection of business growth, personal stories, and love and relationships.Fope's impact is most prominently felt on her YouTube channel, '@fopsythegreat,' where she shares resources on life, business, and love. Through her podcast, 'Dear Fopsy,' Fope shares personal and small business stories of resilience, emphasizing the common threads that connect us all. Fope is also the author of Situationship: How to Stop Breaking Your Own Heart.Her career includes leading Google for Small Business in Canada and diverse roles across both the private and public sectors over the last decade. However, it was in recognizing the gaps in knowledge and resources for micro-businesses that Fope discovered her true passion—empowering solopreneurs to become more Small Business Savvy.Fope's journey led her to establish Small and Thriving, an online community that has blossomed into a network of over 150 diverse businesses. Rooted in shared values of accountability, support, and authentic content marketing, this community thrives under her leadership.Connect with Fope on LinkedIn (https://www.linkedin.com/in/fope-nkwocha/) and Instagram (https://www.instagram.com/fopsythegreat/)Listen to Fope’s podcast “Dear Fopsy” here: https://open.spotify.com/show/0WaZFNpffeJ3ViQ4rIgo8O ----Each week, Lerit and Tobi sit down to chat and learn more about each other’s careers. She’s a fashion stylist and he's a writer. They know nothing about what the other person does — that’s not entirely true, she knows more about writing than he knows about fashion. Every other week, a new guest joins them to share their own career journey and experience. How does that sound?----Lerit NifesiWebsite: https://www.leritnifesi.com/Instagram: https://www.instagram.com/leritnifesi/TikTok: https://www.tiktok.com/@leritnifesiPinterest: https://www.pinterest.ca/leritshimwa/Tobi NifesiWebsite: https://www.tobinifesi.com/Instagram: https://www.instagram.com/tobinifesi/Twitter/X: https://twitter.com/tobinifesiTikTok: https://www.tiktok.com/@tobinifesi____Song: Dyalla - Oh, My Life (Vlog No Copyright Music)Music promoted by Vlog No Copyright Music.Video Link: https://www.youtube.com/watch?v=rDn_XEdKsZM&t=0s Hosted on Acast. See acast.com/privacy for more information.

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