Tips for converting direct bookings. Shannon and Tamie Matthews (RevenYou) discuss why full occupancy isn’t always the most profitable; how content parity drives hotel bookings; GOPPAR and RevPAR; teaching hotel revenue management with candy; why you should invite housekeeping to revenue meetings; career advice for new hoteliers; Tamie’s “go to jail” rule on staff respect.CHAPTERS00:00 Introduction and hotel revenue management career00:34 How Tamie Books Travel02:57 Converting Direct Bookings06:02 The Most Ridiculous Thing a Client Has Expected11:17 Do We Focus Too Much On 100% Occupancy?15:28 The OTA Algorithm Truth Serum27:09 Learning from Different Hotel Departments30:57 Sales vs. Revenue Management33:08 Tamie's Superpower33:16 Identifying Superpowers in Hoteliers

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