Kendal McMullen is passionate and data-driven with a knack for turning insights into impactful omnichannel strategies. From analyzing consumer behavior to optimizing cross-channel marketing, she thrives on making data work to connect authentically at scale. In This Conversation We Discuss:[00:00] Intro[00:42] Sponsor: Taboola[01:56] Scaling wellness brands with quality focus[03:35] Solving roadblocks through focused one-on-ones[05:07] Sponsor: Next Insurance[06:21] Building a career with portfolios, not degrees[08:13] Turning self-taught experience into full-time roles[09:28] Accessing knowledge freely on the internet[11:15] Callouts[11:25] Leveraging zero-cost opportunities in 2025[13:24] Building a portfolio for reliable visibility [15:10] Sponsor: Electric Eye [16:17] Understanding P&L steady long-term margins[21:06] Optimizing AI to expand team capacity[24:17] Hands on hiring management ensure culture fit[27:03] Caring for your work to strengthen brand understandingResources:Subscribe to Honest Ecommerce on YoutubeVegan organic vitamins and supplements globalhealing.com/Follow Kendal McMullen linkedin.com/in/kendal-mcmullenReach your best audience at the lowest cost! discover.taboola.com/honest/ Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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