In this Mastery Monday session, James breaks down the critical art of champion strategy, especially for reps realising too late in the quarter that their “champion” can’t drive the deal.This episode explores what defines a true champion: a person who has a vested interest in your success, power and influence in the organisation, and who actively sells for you internally. It reveals the “false champion trap” many fall into when they trust someone without qualification, and outlines what to do next: requalify, multi‑thread, or move on.FREE SALES RESOURCES→ Do you need more pipeline?→ Is your win rate too low?→ Do you need to close bigger deals?→ Deals are stalling and slipping?→ Struggling to hit your revenue goals?I’ve created a load of free resources to help you solve the problems above.1) Free Prospecting CourseIncluded is the cold call script my last team used to go from 6-60 meetings permonth, cold email templates, video and voice note scripts and more. 2) DownloadsInstantly download sales resources, including the MEDDPICC deal score sheet,Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. 3) The Sales UniversityGet a 7 day free trial to 400+ sales training lessons, 1:1 andgroup coaching, AI agents and more. Find all these and more at https://therevenueenabler.com/ Hosted on Acast. See acast.com/privacy for more information.

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