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Listen "The Recap | On the rise of celebrity brands, BNPL, and a rumored IPO"
Episode Synopsis
In this week’s Recap we cover everything from the recent news of Klaviyo’s potential IPO, to omnichannel marketing, to Walmart’s investment in pickleball. You won’t want to drop the ball on this one!Don’t forget! Our ChargeX conference is happening soon—learn more here.Story 1: Report: Klaviyo to IPO later this year:Story 2:Apple pay could upend BNPL Apple Pay LaterStory 3: Omnichannel + retail launches:Frozen food brands are putting DTC on ice to focus on retail expansionThe future of DTC brandsGainful has launched a customizable protein product at Target stores. (source)Sephora bets on sexual wellness with in-store rollout of MaudeRitual expands its retail presence with Target launchStory 4: Celebrity led brands‘A true collaboration:’ Brands are weaving celebrity partners in product development and marketing strategiesLizzo’s Yitty launches gender-affirming shapewearStory 5: Walmart and pickled balls (pickleball)Walmart comps pickleball court reservations as craze takes offStory 6:Formula 1 backlash
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