Tackling retention & BFCM strategy with Every Man Jack

28/09/2023 25 min Temporada 4 Episodio 27
Tackling retention & BFCM strategy with Every Man Jack

Listen "Tackling retention & BFCM strategy with Every Man Jack"

Episode Synopsis

In this episode, we sit down with Troy Petrunoff of Every Man Jack to discuss all things related to retention and BFCM. We explore the changes in holiday planning as the economy shifts towards reduced spending and higher customer acquisition costs (CAC). We'll also explore how these shifts impact discounting and gifting strategies for DTC businesses.