Personalizing commerce: Humanizing with custom experiences

12/10/2020 22 min Temporada 1 Episodio 6
Personalizing commerce: Humanizing with custom experiences

Listen "Personalizing commerce: Humanizing with custom experiences"

Episode Synopsis

This episode we're talking to Ben Parr, CoFounder and President of Octane AI. We focus on conversational commerce, or humanized commerce, and why brands should shift their thinking for a better approach to acquisition. We also chat about the structure most customer experiences should have from the landing page to personalized product suggestions all the way through the checkout.