How Drift went from Kickstarter to successful DTC business (and the lessons along the way)

12/07/2021 30 min Episodio 8
How Drift went from Kickstarter to successful DTC business (and the lessons along the way)

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Episode Synopsis

On this episode we are talking with Christian Thrapp, Co-Founder and COO of Drift, a direct to consumer air care company. We chat with Christian about Drift’s origins as a Kickstarter, navigating the growing pains when first starting out, how the subscription model has helped Drift’s lifetime model, and the plans for the future of the brand and their products. ---Seamless Subscription CommerceRecharge Payments