Jonathon's first guest is neuroscientist and behavioral economist, Dr. John Burkhardt, the founder of Capita Neuro Solutions. John is a globally-renowned speaker and has delivered keynote addresses around the world on behavioral economics, applied neuroscience, consumer engagement, and the ethics of behavioral practice. In part one, John shares how he 'accidentally' ended up in grad school and pursued a career in behavioral neuroscience. Jonathon and John also discuss the differences in decision-making between neoclassical economists and behavioral scientists, the value of Daniel Kahneman's Thinking, Fast and Slow, and the practical applicability of behavioral economics in supply chain management.

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