In this episode we explore the evolving world of higher education marketing. We discuss key topics like the impact of the 2024 FAFSA debacle, the challenges of enrollment cliffs, and the economic realities facing universities. The episode also highlights innovative marketing strategies, including case studies of successful digital campaigns, and the use of messaging apps like WeChat and WhatsApp to connect with international students. We also touch on emerging trends such as the rise of credentials and the importance of personalized marketing. Tune in to understand how universities are adapting to these changes and what the future holds for higher ed marketing.00:00 Introduction to Higher Education Marketing Insider00:44 The State of Higher Education in 202400:55 Challenges in the Application Process01:41 Economic Realities and Enrollment Trends02:19 Innovative Marketing Strategies02:59 Case Study: Advanced Education's Success03:38 Digital Marketing Insights04:01 WeChat vs. WhatsApp for International Students07:45 Career Opportunities in Higher Ed Marketing09:17 Future Trends and Final Thoughts10:11 Conclusion and Final ReflectionsLearn more about the Higher Education Marketing Institute: Website: https://highereducationmarketinginstitute.com/ X: https://x.com/HEMInstitute LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/ YouTube: https://www.youtube.com/@HigherEducationMarketing

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