Higher education is in flux.On this episode, we dig into what’s working—and what’s not—as colleges and universities face shrinking enrollment, rising competition, and shifting expectations.We break down the big trends shaping 2025:AI in marketingDemographic freefallBudget stressBranding battlesThe push for retentionYou’ll hear smart takes on how to market smarter, serve adult learners, personalize outreach, and keep students engaged. We also explore how community colleges are stepping up for workforce training—and why financial sustainability is non-negotiable.Quick, clear, and full of insights you can use.Timestamps:00:00 - Intro: The Crossroads of Higher Ed00:52 - What is the "Messy Middle"?02:06 - Demographics: Fewer Students, Bigger Stakes03:32 - Data-Driven Marketing Wins06:18 - AI: Game-Changer or Just Buzz?08:30 - Stand Out: Brand or Get Buried10:03 - Retention: Keep Who You’ve Got12:46 - Serving Adults & Workforce Shifts15:20 - Dollars & Sense: Financial Survival16:15 - Wrap-Up: Clarity in the ChaosLearn more about the Higher Education Marketing Institute: Website: https://highereducationmarketinginstitute.com/ X: https://x.com/HEMInstitute LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/ YouTube: https://www.youtube.com/@HigherEducationMarketing

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