In this episode, we dig into the future of college recruitment, from social media dominance to voice search.Explore bold strategies like guerrilla marketing, influencer partnerships, and direct mail, plus the latest trends shaping 2025.Learn how schools are standing out and connecting authentically with students. We cover:•Why 95% of Gen Z uses social media to research colleges•The rise of integrated online and offline recruitment strategies•How mobile optimization is critical for applications•The importance of authentic, student-driven content00:00 Introduction to Higher Ed Marketing Insider00:08 The Changing Landscape of College Recruitment00:40 Social Media Dominance in Student Engagement01:26 Integrating Online and Offline Strategies01:51 The Importance of Mobile Optimization02:14 Data-Driven Marketing and Analytics02:37 Debates in Higher Ed Marketing04:51 Innovative Offline Marketing Strategies05:45 Emphasis on Metrics and Analytics06:20 SEO Trends and User Experience07:17 Conclusion and Future Outlook08:11 Closing Remarks and Podcast DetailsLearn more about the Higher Education Marketing Institute: Website: https://highereducationmarketinginstitute.com/ X: https://x.com/HEMInstitute LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/ YouTube: https://www.youtube.com/@HigherEducationMarketing

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