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Listen "The Role of Content and Copy in Demand Generation"
Episode Synopsis
Creating a demand gen strategy takes many parts working together over time. Content and copy play a huge role. In this interview, I speak with Nicole Gates, global director of demand generation at Varonis, about the most common misconceptions about demand gen, how copy and content fit in, - and steps to get started.Visit The Copy Worx for conversion copywriting tips and to contact Linda.
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