In a world where demand gen gets all the attention, lead gen is often brushed aside. But done right, lead gen remains a powerful marketing tool. In my interview with Kristen Hoffman, sr. account executive at Netline, she defines lead gen (hint: it's not what you think it is), talks about the type of data you can glean from it... and how content syndication fits in.Connect with Kristen:LinkedIn: https://www.linkedin.com/in/kristen-a-hoffman/ Business Website: www.netline.com********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

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