Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution) copywriting formula and when AIDA (attention-interest-desire-action) may be more effective.*****Connect with me on LinkedIn: For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/ For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/*****Time stamps:Defining Tough Audiences (00:01:11)Sensitive Health and Fitness Topics (00:02:27)Pain Agitation Solution Formula (00:03:41)B2C and B2B Sensitivity (00:05:49)Empathy in Copywriting (00:07:51)Understanding Audience Challenges (00:11:07)Alternative Copywriting Formula (00:14:11)Engaging Sensitive Audiences (00:18:34)

Ver todos los episodios